Marketing Bingo Or Yellow Pages Bingo For Accountants

by Paul Simister on February 14, 2011

{ 2 comments… read them below or add one }

Paul Simister April 4, 2011 at 10:12 am

here’s an interesting article from the Telegraph about how Accountants Don’t Understand Marketing

http://www.telegraph.co.uk/finance/businessclub/8396143/Accountants-dont-understand-marketing.html

It is based on an article by Robert Craven with plenty of more comments about accountants and marketing

http://robert-craven.blogspot.com/2011/03/accountants-ostriches-and-insane.html

My view would be that until the accountant creates a message that is different from the masses, then more marketing will have little impact.

It will just create the Yawn- “heard it all before” response.

If you don’t know what I mean, think back to a networking meeting and someone introduces themselves as “I’m an accountant (or website designer, graphic designer etc)”.

You immediately think “Well I know what you do” and there’s no need to ask any interesting questions. Sure you might make polite conversation but you’ve got little interest until you can get the conversation around to the important stuff – what you do!

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Paul Simister July 20, 2011 at 10:30 am

I was very pleased when Mark Lee, a well known adviser to accountants picked up on my Yellow Pages For Accountants game.

You can read his comments here
http://www.bookmarklee.co.uk/2011/04/04/yellow-pages-bingo-for-accountants/

I’d very much like to know what you think so please leave a comment on this blog or Mark’s.

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